About FinndieLoo

Founded in 2010 by Claire van der Merwe, FinndieLoo has been creating beautiful handmade treasures for families across New Zealand for over a decade.

From the heart of the Nelson Tasman region, every piece is thoughtfully designed and handmade with care. What began as a love for sewing and creating has grown into a collection of unique, practical, and personal products, from personalised school and library bags to Plunket covers, wheatie warmers, vinyl decals, and more.

At FinndieLoo, nothing is mass produced. Each item is individually handmade, with a focus on quality, attention to detail, and fabrics that are fun, fresh, and timeless. New designs are regularly added, so there’s always something special to discover, whether you’re looking for a thoughtful gift, a meaningful keepsake, or a practical item for everyday life.

By choosing FinndieLoo, you’re supporting local, sustainable, small batch making, and taking home a piece that’s been made with alot of heart.

✨ Founded in 2010 in Nelson Tasman
✨ Handmade, not mass produced
✨ Unique, practical, and personal

Thanks for being part of the FinndieLoo story and for supporting the handmade difference.